Having the power to live the way you do without anybody interfering with your decisions is a privilege some people do not get to enjoy. It is a fact that there are still people who are “caged” and cannot break free from conformity. There are young people who get dictated by their families on what course to take in college. There are also people who have few or no friends at all because their families tell them to pick the right friends. Not being able to get a tattoo or perhaps a mohawk just because some people might look at you differently and judge you. These are but a few examples of how some lives are restricted because of following strict rules of society.
Tiger Beer presents its new campaign #uncage – unleash your pride. It encourages everyone to take on their dreams and break free from the shackles of conformity. “Uncage” tells you to think for yourself, follow your heart, and look at things with an open mind. In line with this concept and in celebration of National Day, Tiger Beer has collaborated with Tree Potatoes, a Youtube comedy channel run by Aaron Khoo, Elliot Tan, and Janice Chiang. It is such a hit that it is now one of the top three Youtube channels in Singapore. To them being uncaged means “stepping out of your comfort zone” to pursue what you love.
The video is a testament of how proud Singaporeans are of their country and their culture. It is Tree Potatoes’ way of unleashing local pride. It has a light and funny vibe to it and showcases the traits of Singaporeans like calling people by their rank even outside the office, recognizing the horn of the newspaper boy, walking fast because of the busy way of life, eating in the Hawker Centre, complaining about the weather but getting defensive when foreigners complain about Singapore, speaking three languages in a sentence, and everyone around you wears glasses.
Tiger Beer, one of the leading contemporary beer brands in the world enjoyed in over 75 countries in Europe, Latin America, Middle East and in Australia and USA, tells everyone to Uncage the Tiger within them and break free from the chains. Do your part in encouraging people by watching and sharing the video on Twitter and Facebook using #uncage and by sharing what you think of the video and in the process unleashing your pride about Singapore. To know more about this campaign, like the Tiger Beer Facebook page.
Sponsored By: Tiger Beer
