Men’s grooming is on the rise. And that’s not a bad thing. According to a Mintel report, 29 percent of men report spending more time on their hair this year. And they’re spending more time focusing on their skin.

So what’s going on in the male grooming market right now? Should we all start getting excited?

Skin “Maintenizers”

What is a skin “maintenizer?” I hear you ask. Well, it’s a product that’s designed through and through for men just entering middle age. One of the biggest issues for men and grooming is the time it takes. 86 percent of men want their grooming routine to be simple and straightforward. That’s why Japanese company, Lissage, developed their maintenizer. It’s supposed to be an all-in-one lotion that does it all. It moisturizes, covers blemishes and helps to smooth the skin. It contains that tried and tested ingredient, aloe vera as well as other phytochemicals. No, it hasn’t jumped on the turmeric bandwagon yet, but it does contain prunes.

FUE Hair Transplants

Follicular unit extraction, or FUE, sounds a lot more complicated than it is. Essentially, it’s a technique that takes follicles from one part of your body and plants them in another. The application to male baldness is evident.

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Five years ago the only people who could afford a FUE hair transplant were football stars and Hollywood actors. But now, thanks to the march of cosmetic technologies, it’s something many more people can afford. Now average prices are teetering around the $3,000 mark and are trending downward.

Male SPF Protection

For years, moisturizes have been marketing the benefits of SPF protection to women. But what about men? Not so much. Now, though, a company from South Korea is bucking the trend and looking to get men in on the act too. It’s recently released a cream that protects against the sun and cares for all skin layers. The product is designed to help give men back a youthful glow.

Night Creams

Night creams are marketed as a way to help men’s skin recover at night. It’s at this time when the skin is repairing itself naturally, that creams are said to help the most. The idea here is to use cream to nourish passively and moisturize the skin. If all goes to plan, you’ll wake up the next day looking bright at refreshed. Recently, a Californian brand introduced its own male night time product. The active ingredient is a type of acid that helps to remove dead skin cells. This, in turn, makes the skin look smoother and sleeker.

Beards

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We keep hearing about how we might have reached “peak beard.” But all the evidence on the ground appears to suggest that beards are still in fashion. Practically every Hollywood star is sporting a beard these days. Even Chris Pine was seen wearing one at the premiere of Star Trek: Beyond.

The great thing about beards is that there isn’t just one style you have to stick to as a man. You can do pretty much whatever you want. Have a look at these ideas for some inspiration.