If you want to make waves in your industry, one thing you’re really going to need to focus on is setting your business apart from your competitors. You don’t want to blend in with the crowd – you need to stand out if you’re going to make a big impact and attract all of your competitor’s clients to working with you.
Below are the things that will set your business apart from your competitors. Take a look and see what changes you can make:
High Quality, Helpful Content
Content is king these days. Creating high quality content that is designed to help your audience with any reservations or issues they may be having is one of the smartest things you can do. Don’t rip off content from other companies. Put your own unique spin and personality on it. Be consistent and advertise your content across all platforms to get the best results.
One of the worst things you can do when trying to make a name for yourself is keep your expertise to yourself because you believe giving it away is giving away your power. This is not the case. Giving it away backs up the fact that you are a business that knows the industry and is interested in helping your audience. It truly works!
Safety And Security
Having a safe, secure site is imperative to showing customers just how important they are, and the lengths you’re willing to go to to keep them and their information as safe as possible. Jumio secures your business so is a great option if you don’t know where to begin. Take a look at different options and weigh up the pros and cons for your particular customers and service before making your decision.
Your Own Business Persona
Having a business persona instantly makes you more interesting and relatable. Take into account who your audience are and who they will likely relate to, and then become that business. Make sure your voice matches up across all platforms.
A Strong Brand
A strong brand isn’t just your business name and logo, although they are important. It’s also about your ethics and values, how you treat your audience, and everything else that makes your brand who they are.
Sharing Your Expertise
As mentioned before; sharing your expertise with your content will help to set your apart. However, don’t just do this in the form of blog posts and articles. If somebody contacts you with a question, don’t be vague in the hopes they will pay you to find out more. Just tell them what they need to know. You can even use social media to host live FAQs!
Value For Money
It isn’t about being the cheapest in your industry, of course. However, you do want to offer value for money. Making sure your customers are getting more bang for their buck will make them want to come back to you over competitors again and again – even free delivery can swing things in your favor!